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Amazon Reportedly Developing New Smartphone Over a Decade After Fire Phone Flop
Amazon is reportedly developing a new smartphone, codenamed "Transformer", over a decade after its failed Fire Phone. The phone is envisioned as a mobile personalization device syncing with Alexa and connecting customers to Amazon services.
Amazon is reportedly working on a new smartphone, according to sources familiar with the matter. The internal project, known as "Transformer," is being developed within Amazon's devices and services unit. The phone is envisioned as a mobile personalization device that can sync with the Alexa voice assistant. It would serve as a conduit to Amazon customers throughout the day. The initiative reflects Jeff Bezos' vision of a ubiquitous, voice-driven computing assistant. Bezos had previously envisioned a smartphone with shopping at its core, challenging Apple by offering Prime member discounts and shipping convenience. Amazon hopes to gain user data via mobile phones combined with purchase history and content preferences.
Key Facts
- Amazon is reportedly developing a new smartphone, codenamed "Transformer.".
- The phone is being developed within Amazon's devices and services unit.
- The smartphone is envisioned as a mobile personalization device syncing with Alexa.
- The device would connect customers to Amazon services throughout the day.
- The project reflects Jeff Bezos' long-held vision of voice-driven computing.
- Amazon's previous smartphone, the Fire Phone, was scrapped in just over a year after its 2014 introduction.
- Reuters could not determine the anticipated price, revenue targets, or financial commitment to the project.