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Blue Eyeshadow Trend from the 1980s Expected to Reemerge in 2026
Blue eyeshadow, a makeup staple of the 1980s, is predicted to make a comeback in 2026. The trend has been gaining popularity since the beginning of the year, according to data scientist Madé Lapuerta.
The re-emergence of blue eyeshadow reflects a cyclical pattern in fashion and beauty trends. Runways are showcasing the fashion insider-approved shade, from sky blue to pale ice. At Marc Jacobs Spring 2026, icier blue shadows added dimension to the presentation. Tolu Coker's fall/winter catwalk featured a smokier version of the trend. Celebrity makeup artist Lilly Keys notes that the modern approach involves softer washes of colour, denim tones, or a pop of blue liner, differing from the heavy, frosty blue of the early 2000s.
Key Facts
- Searches for "blue eyeshadow" have increased by 19 percent since last fall and winter, according to TikTok data.
- Zara Larsson is among the celebrities embracing colourful makeup with blue tones.
- Models at the Eckhaus Latta fall/winter runway wore Fara Homidi Beauty's Essential Eyeshadow.
- Anna Sui's Spring/Summer 2026 show featured pastel blue and violet shadow.
- Pat McGrath and team used Mothership I: Subliminal palette and Dark Star Colour Blitz Mascara in Azure Allure on lashes for a maximalist effect.
- The Dark Star Colour Blitz Mascara in Azure Allure is now sold out.
Primary Source
Research Sources
- Harper's BAZAAR — Like It or Not, Blue Eyeshadow Is 2026's Biggest Makeup Trend