News
Lazy Bartending Trend: Ready-to-Drink Cocktails Gain Popularity Among Consumers
The 'lazy bartending' trend is gaining traction as consumers opt for convenient, ready-to-drink cocktails and at-home kits. This shift reflects younger consumers' desire for high-quality drinks without the effort or expense of traditional bar outings.
The drinks industry has seen the rise of "lazy bartending," with ready-to-drink cocktails, canned spirits, and DIY infusion kits offering bar-quality drinks without traditional bartending. Consumers increasingly prioritize convenience over mixology. Companies now race to simplify cocktail preparation and portability, offering canned margaritas and fruit infusion kits. This trend reflects younger consumers' changing approach to alcohol, seeking quality without the effort, bar tabs, or late nights. NielsenIQ data indicates that Americans are visiting bars less frequently but spending more due to rising costs, creating a demand for convenient alternatives. The ready-to-drink market is rapidly growing, with Grand View Research estimating its global value at approximately $3 billion.
Key Facts
- "Lazy bartending" involves ready-to-drink cocktails and DIY kits for convenient drinks.
- Consumers are trading traditional mixology for ease and convenience.
- Companies are creating canned cocktails and dehydrated fruit infusion kits.
- Younger consumers want high-quality drinks without bar-related efforts or costs.
- Americans are visiting bars less often but spending more when they do go.
- The ready-to-drink cocktail market is experiencing rapid growth.
- Grand View Research estimates the global RTD cocktail market at about $3 billion.
Primary Source
Research Sources
- Business Insider — Here's what the 'lazy bartending' trend is all about