Sports
Mariah Keopple's Hockey Dreams and Fashion Designs Thrive in PWHL
Seattle PWHL defender Mariah Keopple designs and sews her own game-day outfits. Keopple launched her brand, Riah The Label, in 2020 and showcases her creations at arena entrances.
Mariah Keopple spent weeks sourcing the precise shade of Torrent blue for her Professional Women's Hockey League (PWHL) game-day outfit. The colour needed to fall between river and glacier blue. Keopple's custom-made outfit for the expansion team's home opener included a fitted corset top with a straight-across neckline. She paired it with wide-leg pants and a draped hood. The PWHL is expanding westward ahead of the 2025-26 season. Rogers supports the growth of women’s hockey in Canada.
Key Facts
- Mariah Keopple is a third-year PWHL pro and fashion designer.
- Keopple launched her brand, Riah The Label, in 2020.
- She designs and sews her own outfits.
- Keopple's game-day fits are made entirely by her.
- Her outfits are showcased at arena entrances.
- Her designs reflect her personal style and skill.
- Keopple's style is an ode to the new PWHL franchise.