Sports
NCAA in focus as new details emerge
Sports reporting indicates The NCAA accused online sportsbook DraftKings of trademark infringement associated with the association's men's and women's basketball tournaments and filed a complaint in federal court seeking an emergency restraining order. League coverage adds The NCAA requests that DraftKings stop using registered trademarks including March Madness, Final Four, Elite Eight and Sweet Sixteen or variations of them in sports betting products, promotional campaigns or marketing., In the complaint filed in.
The NCAA accused online sportsbook DraftKings of trademark infringement associated with the association's men's and women's basketball tournaments and filed a complaint in federal court seeking an emergency restraining order. League coverage adds The NCAA requests that DraftKings stop using registered trademarks including March Madness, Final Four, Elite Eight and Sweet Sixteen or variations of them in sports betting products, promotional campaigns or marketing., In the complaint filed in. Team-side reporting suggests The NCAA claims its trademarks are used to identify, brand, advertise and distinguish the tournaments across broadcast media, digital platforms, merchandise, sponsorships and licensed commercial activities. Post-game reporting indicates DraftKings deliberately adopted and prominently began using the NCAA's iconic NCAA Basketball Marks, including confusingly similar variations thereof, to trade on -- and usurp -- the immense goodwill, recognition, and consumer trust embodied in those Marks. League coverage adds Screenshots of DraftKings wagering platforms were included in exhibits attached to the complaint. Team-side reporting suggests DraftKings reported that it is not engaging in trademark infringement., In a statement to CBS News on Saturday.
Key Facts
- The NCAA accused online sportsbook DraftKings of trademark infringement associated with the association's men's and women's basketball tournaments and filed a complaint in federal court seeking an emergency restraining order.
- The NCAA requests that DraftKings stop using registered trademarks including March Madness, Final Four, Elite Eight and Sweet Sixteen or variations of them in sports betting products, promotional campaigns or marketing., In the complaint filed in.
- The NCAA claims its trademarks are used to identify, brand, advertise and distinguish the tournaments across broadcast media, digital platforms, merchandise, sponsorships and licensed commercial activities.
- DraftKings deliberately adopted and prominently began using the NCAA's iconic NCAA Basketball Marks, including confusingly similar variations thereof, to trade on -- and usurp -- the immense goodwill, recognition, and consumer trust embodied in those Marks.
- Screenshots of DraftKings wagering platforms were included in exhibits attached to the complaint.