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Amazon Reportedly Developing 'Transformer' Phone with Heavy Alexa Integration, Possible Minimalist Design
Amazon is reportedly working on a new smartphone, codenamed "Transformer", that would integrate the Alexa Plus AI assistant. Prototypes range from a fully-featured smartphone to a minimalist secondary device.
More than a decade after the failure of its Fire Phone in 2014, Amazon is considering a return to the smartphone market. According to Reuters, Amazon's "Transformer" project is in early stages with various designs being tested. Some prototypes resemble modern smartphones, while others are similar to the Light Phone, acting as a secondary device. The device would integrate Amazon services like shopping, Prime Video, and Prime Music, and third-party services like Grubhub. The "Transformer" project currently has no set release date or price. Amazon may discontinue the project if development costs or corporate strategy shifts.
Key Facts
- Amazon is reportedly developing a smartphone, codenamed "Transformer.".
- The device would feature heavy integration with the Alexa Plus AI assistant.
- The smartphone would directly integrate Amazon's services, such as Prime Video.
- Some models are similar to minimalist devices, acting as a secondary phone.
- The project is in its early stages and could be cancelled.
- The "Transformer" project has no definitive timeline or price point.
- Reuters originally reported on the experimental gadget.