Sports
NCAA Seeks Restraining Order Against DraftKings Over 'March Madness' Trademark
The NCAA filed a complaint in federal court against DraftKings, alleging trademark infringement related to the use of terms like 'March Madness'. The NCAA seeks an emergency restraining order to prevent DraftKings from using these terms in its sports betting promotions.
The NCAA filed a complaint in the Southern District of Indiana on Friday, requesting that DraftKings stop using terms such as "March Madness," "Final Four," "Elite Eight," and "Sweet Sixteen." The NCAA alleges that DraftKings is using these trademarks to capitalize on the goodwill and consumer trust associated with the NCAA basketball tournaments. The NCAA asserts that its trademarks are used to identify and distinguish the tournaments across various platforms, including broadcast media, digital platforms, and merchandise. DraftKings stated that it believes it is not engaging in trademark infringement.
Key Facts
- The NCAA filed a federal complaint against DraftKings for trademark infringement.
- The complaint targets DraftKings' use of terms like 'March Madness' in sports betting promotions.
- The NCAA seeks an emergency restraining order against DraftKings.
- The NCAA claims its trademarks are used to identify and brand the tournaments.
- The NCAA alleges DraftKings is trading on the goodwill associated with the tournaments.
- DraftKings denies engaging in trademark infringement.
- Purdue Boilermakers are contending in March Madness, according to Coach Matt Painter.
Primary Source
Research Sources
- Northwest Arkansas Democrat Gazette — Painter, Boilermakers working to add to NCAA resume | Northwest Arkansas Democrat-Gazette
- Northwest Arkansas Democrat Gazette — NCAA takes issue with DraftKings over 'March Madness' | Northwest Arkansas Democrat-Gazette
- ArkansasOnline — Women's NCAA Tournament roundups | Arkansas Democrat Gazette