News
Starbucks Korea's 'Dear Twenty' Program Aims to Support Young Adults
Starbucks Korea will launch 'Dear Twenty' on January 26, a pilot program providing benefits to customers aged 19 to 29. The initiative aims to support young adults navigating significant life transitions by offering discounts and encouraging exploration of diverse beverage options.
Starbucks Korea is launching the 'Dear Twenty' program to support young adults as they transition into adulthood. The pilot program, set to begin on January 26, will provide various benefits tailored to the lifestyles of people aged 19 to 29. Starbucks' 'Dear Twenty' seeks to support people during milestones like graduation and employment. The company intends to ease difficulties and share joy with young adults during these pivotal moments, according to Starbucks. The company also hopes the program will allow people to discover new tastes and utilize Starbucks locations for work, study, or community.
Key Facts
- Starbucks Korea will launch the 'Dear Twenty' pilot program on January 26.
- The program targets individuals aged 19 to 29.
- Enrolled customers will receive a coupon for 40% off one handcrafted beverage upon registration.
- Participants get 20% off handcrafted beverages every Monday.
- A 20% discount on food items is available on the first day of each month.
- Monthly discounts can total up to 15,000 won.
- The program aims to accommodate the preferences of young adults for beverages like decaf coffee and tea lattes.
- Individuals can register through a verification process on the Starbucks app; duplicate enrollment with Campus Buddy is not permitted.