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Cruise Lines Offer Discounts as Peak Booking Season Nears End
Travellers can find promotional pricing on cruises as the industry's primary booking period concludes. Discounts are available for voyages extending into 2026 and beyond, including new vessels entering service.
As the peak booking period for the cruise industry approaches its conclusion, numerous companies are offering discounts on various itineraries. This promotional period typically spans from January through March, though attractive offers can be found throughout the year. Travellers have a wide array of choices, with several new ships recently launched or scheduled to debut. Royal Caribbean's Star of the Seas and Virgin Voyages' Brilliant Lady are set to launch in August 2025. Additionally, Princess Cruises' Star Princess began operations last October, and Celebrity Xcel from Celebrity Cruises will commence voyages in November 2025. Upcoming additions include Legend of the Seas, Norwegian Luna, and MSC World Asia. Industry observers recommend monitoring individual cruise line websites, as promotions frequently change during this season. It is also advisable to compare offers and verify all expenses, such as airfare and gratuities, to ensure overall value.
Key Facts
- Cruise passengers can secure promotional pricing as the industry's key sales period concludes.
- This sales period typically runs from January to March, but offers can be found year-round.
- New ships, including Royal Caribbean's Star of the Seas and Virgin Voyages' Brilliant Lady, will launch in August 2025.
- Princess Cruises' Star Princess launched in October, and Celebrity Xcel from Celebrity Cruises will debut in November 2025.
- Future ship launches include Legend of the Seas, Norwegian Luna, and MSC World Asia.
- Promotions are available for bookings in 2026 and extend as far as 2028.
- Ambassador Cruise Line is offering up to a 20 per cent discount on balcony cabins and suites.
- The Ambassador Cruise Line offer is valid for all bookings made until April 1, 2026.